Claudia Moreira Salles

Segment
Product Design, Furniture
Location
Sao Paulo, Brazil
Creative Directon
Sandro Bianco
Development
Luiz Rodrigues

Context

Some designers are enamored of bold statements that clamor for attention, while others make a succession of small moves that may seem, at first glance, barely deliberate and hardly consequential but prove, on closer inspection, to be absolutely decisive. Claudia Moreira Salles is firmly in the latter group and her work  over more than thirty years demonstrates the virtues of careful study and subtle refinement. 

Abroad, Claudia’s work is represented by Espasso, with galleries in New York, Miami, Los Angeles and London. She also designs for Espasso pieces that are produced in the United States.

Visit the website

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A Layering Experience

The website was constructed over the idea of a layering system, which basically means that every screen actually have a place on depth.

At glance when you are at the Home Screen, the images  at not “glued” to the screen, they are just close. When you select a sector (furniture, exhibitions, projects, etc) The images fly away and you’re presented to a “birds-eye view”, as you scroll trough the projects and select one, it will pop to the screen, that is when you are able to scroll down and see the content inside that specific project.

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A Simplified Flow

For the mobile version of the website, we decided to simplify even more the design. A simplified and straight-forward menu and menu bar would fit way more comfortable for the navigation and the filter to every segment of the client’s work would be always visible and easy to interact.

We have created a completed new design for the mobile and from that, made a few adjustments for the tablet experience, which should look closer to the desktop version.

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